TimeLog had built something powerful – a time tracking extension that was genuinely solving problems for Azure DevOps teams. With over 450 million hours logged and a growing user base, they needed a website that could match the quality of their product.
The challenge? Communicating technical capabilities to developers whilst keeping things accessible enough for team leads and decision-makers. They needed a digital home that could grow with them, from evaluation users through to enterprise clients.
I created a comprehensive Squarespace website that balances technical credibility with clarity. The site needed to do several jobs at once: educate potential users, showcase powerful features, build trust through social proof, and make installation seamless.
What I delivered:
Strategic homepage design that immediately communicates value and guides visitors through features, social proof, and clear CTAs. Six detailed feature sections highlighting everything from auto-updates to REST API integration, each with custom visuals and developer-focused explanations. Three-tier pricing structure with transparent costs and clear feature differentiation.
Customer testimonial integration featuring real feedback from Azure architects and programmers. Case studies page to showcase success stories and measurable results. Comprehensive FAQs addressing common technical questions. Legal documentation including privacy policy and cookie policy. Custom 404 page that keeps users engaged. Mobile-optimised design for developers browsing on any device.
The Details:
This wasn’t just about making things look pretty – it was about creating a user journey that works. Developers are sceptical by nature, so every element needed to earn trust. I structured the content to answer questions before they’re asked, used real customer quotes to build credibility, and made sure the path to installation was crystal clear.
TimeLog now has a digital presence that matches the quality of their product. The website successfully supports 20,000+ active developers worldwide, communicates complex technical features in an accessible way, and provides clear pathways for evaluation, premium, and enterprise users.
The site establishes credibility through customer testimonials and measurable results – 30% increased billing accuracy and 20% efficiency gains. It integrates seamlessly with the Azure DevOps Marketplace for frictionless onboarding and has become a key asset in TimeLog’s growth, helping them reach teams at Telus Health, Great American Custom Insurance, and thousands of development teams globally.og’s growth, helping them reach teams at Telus Health, Great American Custom Insurance, and t
