Edward’s existing website felt dark, dated, and didn’t reflect the warmth or intelligence of his writing. The layout was simple but lacked the sense of personality and polish his audience would expect from a professional business and science writer.
He also wanted to add a new service, and somewhere to advertise a future book launch.
The approach
We completely refreshed the design – introducing a lighter, more refined palette inspired by Edward’s own suit (yes, really!). The new colour scheme brings depth and sophistication, while the cleaner typography and layout make his content easier to read and navigate.
We also created a set of social media assets to extend his new brand style beyond the website, ensuring consistency across platforms.
The result
A site that feels professional, approachable, and unmistakably Edward. It now communicates his credibility and warmth at first glance – all while being more user-friendly and visually balanced.
“Megan is talented, collaborative and has an excellent eye for design. Her ideas and attention to detail brought my website to life. Highly recommended!” – Edward Klink
